Because it's
all about ROI and .....
Experience -I have been creating and managing PPC
campaigns, primarily Google AdWords, since 2004. During that
time I have worked with over 200 clients in almost as many
industries and have managed over $6 million dollars in ad spend.
Value – When you look at my process, you will see that I
divide the work into four distinct phases; Start-up,
Development, Fine-tuning and Mature, with costs based on the actual work
performed, not your monthly ad spend, the number of keywords in
your campaign or some arbitrary fixed amount. There are no
contracts, set-up fees or on-going expenses. You choose what
kind of help is right for you, and when the campaign matures,
you have an established relationship with a professional AdWords
consultant who is intimately familiar with your account and is
available on an as-needed basis. There is no "minimum monthly
fee". Now that's value!
Flexibility - Whether you will be creating your first
internet marketing campaign, looking for ways to improve your
existing campaign or you would like to be mentored in the finer
points of the Google AdWords program, it makes no difference to
me. I will spend the time in whatever way is most beneficial to
you. Getting your account to the point you want it is a journey
and you decide how quickly we get there. If you want me to do
all the work, I will. If you want me to coach you on how to do
it, that's fine also.
Cost – If you have been shopping around, you may have
noticed a sizeable difference in the cost to design, implement
and manage a PPC campaign. There are several reasons for this,
which are not appropriate to go into here. However in almost all
cases it comes down to cost structure. As an independent
consultant, I have minimal overhead, which translates into lower
costs to you, the client. You only pay for the time I spend on
your project. You are not committed to any on-going expense or
contract. My fee is $100/hr.
Minimal risk – My services are designed to provide the
most value with the least amount of risk, backed by a guarantee.
You may cancel my service at any time if you are not completely
satisfied and any unused fee will be returned without question.
This puts the onus on me to continually deliver value.
Personal attention - The first thing that you will
notice is that you are dealing directly with me, John McLellan.
I am the person who works with you through the sales process,
defines your requirements, delivers the service and provides
support. While I have a few subcontractors who help me with deep
technical issues and the occasional administrative support, I
will be the only person you deal with.
Competence – Have you noticed the Google AdWords Partner
icon? This means I have been tested and verified by Google. If
you click on the icon, you will be taken to Google's website where you
will see that I have been certified. Don’t be fooled by other
firms who simply display the icon. If you click on their icon
and are not taken to the Google AdWords where the certification
for that company is displayed, report the company to Google.
Focus - PPC is all I do and 90% of that is Google
AdWords. I also create and manage accounts on MSN adCenter.
I don't do web development, SEO, social networking or
any other form of marketing or advertising. I specialize in
Google AdWords and how to use it to drive qualified traffic to
your website and how to get the visitor to do what you want them
to do once they get there. It's called conversion optimization.
Process - Being certified as a "Google Partner" and
becoming book smart on the finer details of Google AdWords is
still a long way from being successful at creating and managing
campaigns. Having developed over 500 campaigns for at least that many
products and services has helped me develop a proven process that works.
Knowing what to do, when to do it and what to expect, is what
separates the novice from the professional. If you would like
some additional insight, please visit my
Processes page.
Accountability – Have you noticed the “BBB On-line
Reliability Program” icon on the bottom of the page? This means
that I have not only subscribed to the highest standards of
business conduct, but I have also offered to be held accountable
to any client or prospect who wishes to file a comment.
Transparency – Some agencies want to create and
maintain your Google AdWords campaign within their own account.
This means that you must pay them each month for click charges
instead of paying Google directly. There are several drawbacks
to this approach. Here are a few:
1) How do you know they actually spent what they charged you
for click charges? 2) If you later decide to manage the campaign
on your own or move to another agency, they might not give
you the campaign. 3) Even if they did give you the campaign
data, moving it to another account would have a negative impact
on performance. 4) AdWords has a feature called “Change History”,
which lets you see what was done to your account and when.
Unless you have access to the account, you don’t have access to
the change history.
I only create and manage existing client accounts. You pay
the click charges directly to Google and you can see everything
I do by reviewing the change history. If you decide later to
manage the account yourself or give it to another agency, you
simply terminate my access to your account and everything is
maintained. That’s what I call transparency.
More than you expected – If you haven’t noticed
already, in my company there are no sales, customer service,
accounting or “management” people to deal with. It’s just me.
That means you get the full benefit of my 25+ years of
experience in sales, marketing and technical consulting in
everything I do.
Many of my clients are pleasantly surprised to find they are
dealing with someone who not only knows the art and science of
Google AdWords, but has a much broader view of marketing, sales
and customer interaction. Whether we are discussing the finer
points of search engine algorithms or how to enter a new market
niche, I bring a level of competence you might not have
anticipated.
While I do not develop websites for clients, I do have a keen
understanding of how visitors from search think and act. I touch
on this on my Processes page in the
Conversion Optimization section. You see, delivering qualified
prospects to your web site is only the beginning. What you do on
your web site is as important as how you treat a prospect that
walks through the front door or calls you on the phone.
Marketing is about how you get a prospect to the front door,
sales is about what happens when they walk through the door. I
can help you with both.
Do you have any other questions or concerns that are not
addressed here? If so, I would like to know what they are and I
will do everything I can to address them. Please give me a call
or click on over to the Contact
page.
Want to know more......
Are you new to internet marketing? Click
here.
Do you have an existing AdWords campaign?
Click here.
Need a better understanding of the process?
Click here.
Would you like a no obligation, no frills assessment of your
Google AdWords account? Click here.
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