Why choose Search 2 Sales
to create and manage your Google AdWords campaign?

Value – When you look at my process you will see that I divide the work into three distinct phases; Start-up, Development and Mature, with costs based on the actual work performed, not your monthly ad spend, the number of keywords in your campaign or some arbitrary fixed amount. There are no contracts, set-up fees or on-going expenses. You choose what kind of help is right for you, and when the campaign matures, you have an established relationship with a professional AdWords consultant who is intimately familiar with your campaign and is available on an as-needed basis. There is no "minimum monthly fee". Now that's value!

Flexibility - Whether you will be creating your first internet marketing campaign, looking for ways to improve your existing campaign or you would like to be mentored in the finer points of the Google AdWords program, it makes no difference to me. I will spend the time in whatever way is most beneficial to you. Getting your campaign to the point you want it is a journey and you decide how quickly we get there. If you want me to do all the work, I will. If you want me to coach you on how to do it, that's fine also.

Cost – If you have been shopping around, you may have noticed a sizeable difference in the cost to design, implement and manage a PPC campaign. There are several reasons for this which are not appropriate to go into here. However in almost all cases it comes down to cost structure. As an independent consultant, I have minimal overhead which translates into lower costs to you, the client. You only pay for the time I spend on your project. You are not committed to any on-going expense or contract. My fee is $100/hr.

Minimal risk – My services are designed to provide the most value with the least amount of risk, backed by a guarantee. You may cancel my service at any time if you are not completely satisfied and any unused fee will be returned without question. This puts the onus on me to continually deliver value.

Personal attention - The first thing that you will notice is that you are dealing directly with me, John McLellan. I am the person who works with you through the sales process, defines your requirements, delivers the service and provides support. While I have a few subcontractors who help me with deep technical issues and the occasional administrative support, I will be the only person you deal with.

Competence – Have you noticed the icons at the bottom of the page from Google and Yahoo? These icons indicate that I have achieved a level of competence only given to firms that have been tested and certified. If you click on either of these icons you will be taken to their respective web sites where you will see that I have been certified. Don’t be fooled by other firms who simply display the icon. If you click on their icon and are not taken to the Google AdWords or Yahoo Search Marketing web sites where the certification for that company is displayed, report the company to the respective search provider.

Focus - PPC is all I do and 95% of that is Google AdWords. I don't do web development, SEO, social networking or any other form of marketing or advertising. I specialize in Google AdWords and how to use it to drive qualified traffic to your website and how to get the visitor to do what you want them to do once they get there. It's called conversion optimization.

Process - Being certified as "Google Qualified" and becoming book smart on the finer details of Google AdWords is still a long way from being successful at creating and managing campaigns. Having developed over 200 campaigns in almost as many industries has helped me develop a proven process that works. Knowing what to do, when to do it and to what degree, is what seperates the novice from the professional. If you would like some additional insight, please visit my Processes page.

Accountability – Have you noticed the “BBB On-line Reliability Program” icon on the bottom of the page? This means that I have not only subscribed to the highest standards of business conduct, but I have also offered to be held accountable to any client or prospect who wishes to file a comment.

Transparency – Some agencies want to create and maintain your Google AdWords campaign within their own account. This means that you must pay them each month for click charges instead of paying Google directly. There are several drawbacks to this approach. Here are a few:

1) How do you know they actually spent what they charged you for click charges? 2) If you later decide to manage the campaign on your own or give it to another agency, they might not give you the campaign. 3) Even if they did give you the campaign data, moving it to another account would have a negative impact on performance. 4) AdWords has a feature called “Change History” which lets you see what was done to your account and when. Unless you have access to the account, you don’t have access to the change history.

I only create and manage existing client accounts. You pay the click charges directly to Google and you can see everything I do by reviewing the change history. If you decide to later manage the account yourself or give it to another agency, you simply terminate my access to your account and everything is maintained. That’s what I call transparency.

More than you expected – If you haven’t already done so, please read the page titled “Evolution of the search marketer”. If you are new to internet marketing, then this will provide some real insight into what lies ahead. If you are a current advertiser and you are struggling with how to increase your ROI, then this will be all too familiar.

My 25+ years of sales, marketing and consulting experience are at your fingertips. Delivering qualified prospects to your web site is only the beginning. What you do on your web site is as important as how you treat a prospect that walks through the front door or calls you on the phone. Marketing is all about how you get a prospect to the front door, sales is about what happens when they walk through the door. I can help you with both.

Market Exclusivity – This means I will not pit one of my clients against another in the same market. For example, if you sell widgets in the US and Canada, I will not take on another client who offers widgets in the US and Canada as long as I manage your account.

Do you have any other questions or concerns that are not addressed here? If so, I would like to know what they are and I will do everything I can to address them. Please give me a call or click on over to the Contact Me page.

Want to know more......

Are you new to internet marketing? Click here.

Do you have an existing PPC campaign? Click here.

Need a better understanding of the process? Click here.

Would you like a no obligation, no frills assessment of your Google AdWords account? Click here.