What is Pay-Per-Click (PPC)?

Businesses bid to be placed at or near the top of search engine results for a particular keyword or phrase. It's called "pay-per-click" because that's exactly what the advertiser (you) does. You pay a specific amount to the search engine company each time a person clicks on your ad. Because you are bidding against other competing advertisers, the more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Keywords can cost anywhere from $.05 to $50 per click for some of the more competitive terms.
 
Google, Yahoo and MSN reach over 90% of all web surfers, and it is no coincidence that each one offers a PPC advertising system in addition to the free listings, called organic listings. On a search results page the PPC ads are called Sponsored Links. What would you pay to reach 1 million users? 10 million users? 50 million? And how much would it cost you if those users saw your ad, but didn't click on it? When users see and click on your ad, it is because they are looking specifically for what you are offering! A pre-qualified prospect!

Our services are designed to get your name and product/service in front of those visitors. We can work with you to develop ad copy that will deliver. While PPC advertising is all about getting people to see your site; the next step is converting those visitors into buyers. This is where Search 2 Sales sets itself apart from the competition. What happens once the user clicks on your ad? Take a look at our Beyond PPC page for a glimpse into what comes next.