What's so important about testimonials? |
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Testimonials build trust and establish
credibility. I assume you want to know that I have real
customers with some of the same challenges you face, and you
want to know how I've been able to help them.
I work with businesses that have monthly
click charge budgets from $150 - $60,000. They have campaign
objectives that range from e-commerce (selling online), to
simply wanting the phone to ring. These companies range in size
from one-man shops, to thousands of employees with annual
revenues of zero to $75 million. Their service areas are as
small as a 20 mile radius, to the entire English speaking world.
Here are a few of my clients who I think
represent a good cross-section.
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At first, we
managed our PPC campaign in house. The more we learned
about PPC the more we realized we needed an expert -
someone who lived and breathed it every day. We wanted
an independent consultant, so we knew exactly who was
working on our account. Someone who worked on a month to
month basis, no-long term, locked in contracts. Search 2
Sales met this criteria and has since proven to be exactly
what we wanted. We have full trust in John and wisely heed
his advice. Consequently, our cost per conversion is now
at a record low and our volume is steadily growing. John
is not only extremely astute, professional and diligent,
he is a pleasure to work with and is now an extended
member of our team, providing us with insights
that extend into all of our online marketing efforts. Benjamin Naftzger - Marketing Director –
www.Atlassian.com |
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More leads, better leads,
higher CTR, lower CPC and much better ROI. I also feel I know what’s
going on in my AdWords account and I’m part of the process. What more is there to say, other
than I wish I had found John a lot sooner! Paulo Heyman
- President - Renova Environmental Services, LLC www.NJenvironmental.com
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John is the most involved,
purposeful and detailed PPC manager I have ever worked with. He cares
about understanding my specific business. His process is not
going to happen overnight, but it does work. My campaign is now
getting more qualified visitors than ever before, and not just wasted clicks.
I would highly recommend John to anyone who has a sincere desire to
improve their campaign, the right way! Maria Williams - President -
www.PuriTeam.com |
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I tried using SEO with mixed results.
It was a long and relatively expensive process, which I was not comfortable with.
I tried using PPC (Google AdWords), but it was also costing me a lot, consumed
too much of my time and I just knew I wasn't managing it efficiently. What drew me to
John was his comprehensive website, but what sold me was his sincere interest in me and my
business. In only a few days he produced a totally new campaign that was much more
effective. It was the smartest money I've ever spent.
Robert Kim - Photographer -
www.RobertKim.com |
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We were
using a firm that specialized in SEO who said they could
also manage our PPC campaign. What a mistake! They locked
us into a contract and then proceeded to waste thousands
of dollars a month. In just a few weeks, John was able to
cut our monthly ad spend by 80% while maintaining an equal
or better amount of qualified prospects to our website.
Shane Wauhob - General Manager -
www.Bricktown-Hotel.com |
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Our Google
AdWords campaign was initially created by our website
developer. I had nothing to compare it to, but felt our
campaign could be improved. I was amazed and delighted by
what John was able to do. While maintaining a fixed
monthly budget, our web site visitors doubled and our cost
per click decreased by 50%. What a difference! Joseph
Rybarski - CEO Financial Specialty Risk Management
www.FinancialSpecialty.com |
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I had a
really nice web site that I was quite proud of. But unless
I told someone how to find it, no one knew about it. John
helped me understand the power of pay-per-click search
marketing. He developed a campaign that created an
entirely new revenue stream that helped transform my
business model. Eddy Kay – Retail Industry Sales
Trainer, Author, Speaker
www.EddyKay.com |
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We managed
our own AdWords account for years. When it became clear I
was spending far too much time on AdWords and losing
confidence in my ability to keep up with the dynamics of
PPC, I went looking for professional help. In just a few
months, John was able to decrease our monthly click
charges by 63%, decrease our CPC by 45% and increase our
CTR by 600%. We just had our best year ever! David Visco
- President -
www.The5sStore.com |
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Virtually
all of our leads come from our website and Google AdWords
is how we drive prospects to our site. While it is
critical to our business, we simply didn’t have the level
of expertise in our company to achieve the performance we
needed. John delivers the level of competence we need with
a business model that we couldn’t find anywhere else.
Janis Michaelson - Sales -
www.QuickPractice.com
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I had no
experience with internet marketing. A friend recommended
John and I put complete faith in him to create and manage
our PPC campaign on both Google AdWords and MSN adCenter. He allowed me
to manage my business to the metrics I wanted and kept me
insolated from the technology and day-to-day issues.
Eric Evans - President -
www.SpectraInspections.com |
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So what do you think?
Can you relate to these businesses? If so, why don't you see if
we are a good fit.
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