The term Internet Marketing encompasses a wide variety of topics including:
Email marketing
Banner advertising
Pop-ups
Paid Inclusion
Search Engine Optimization (SEO)
Viral marketing
On-line Directories and Internet Yellow Pages
Pay-Per-Click advertising (PPC) also known as Sponsored Links or Sponsored Search. Sub-sets include:
Keyword advertising
Content Targeting
Image advertising
I know, some of these terms send shivers down your spine. Those darn spam emails or those annoying pop-ups. All too often they are just a pain in the neck, but that’s because you weren’t looking for whatever they were selling at the moment they suddenly appeared. And that is why Search Marketing is so effective, because prospects are SEARCHING! As long as you choose relevant keywords, have a relevant ad and deposit the searcher at a relevant web page, they are happy. They found what they were looking for, even if it’s only an address and phone number.
