Internet Marketing Basics
The term Internet Marketing encompasses a wide variety of topics including:
- Email marketing
- Banner advertising
- Pop-ups
- Paid Inclusion
- Search Engine Optimization (SEO)
- On-line Directories and Internet Yellow Pages
- Pay-Per-Click advertising (PPC) also known as Sponsored Links or Sponsored Search. Sub-sets include:
- Keyword advertising
- Content Targeting
- Image advertising
I know, some of these terms send shivers down your spine. Those darn spam emails or those annoying pop-ups. All too often they are just a pain in the neck, but that’s because you weren’t looking for whatever they were selling at the moment they suddenly appeared. And that is why Search Marketing is so effective, because prospects are SEARCHING! As long as you choose relevant keywords, have a relevant ad and deposit the searcher at a relevant web page, they are happy. They found what they were looking for, even if it’s only an address and phone number.
Some forms of internet marketing are most effective when the advertiser has their own web site. However, what you may not realize is how relatively easy and inexpensive it is to have a respectable internet presence without actually having a full-blown web site! See our page on ListLocal for more details.
Search 2 Sales focuses on a subset of internet marketing known as Pay-Per-Click or PPC. In addition, we offer our ListLocal service as an added feature to our clients who serve local markets. ListLocal is not offered as a stand-alone service. |
