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Pay-Per-Click (PPC) is a marketing and advertising program where
businesses bid to be placed at or near the top of search engine
results for a particular keyword or phrase. It's called "
Pay-Per-Click " because that's exactly what the advertiser (you)
does. You pay a specific amount to the search engine company,
like Google or Microsoft, each time a person clicks on your ad.
Because you are bidding against other competing advertisers,
generally speaking, the more you are willing to pay per click,
the higher your site will appear in the results for the keywords
you choose. Keywords can cost anywhere from $.05 to as much as
$50 per click for some of the more competitive terms. Google,
Yahoo and MSN/Bing reach about 95% of all web searchers, and
it’s no coincidence that each one offers a PPC advertising
system in addition to the free listings, called organic
listings. On a search results page, the PPC ads are sometimes
called Sponsored Links. What would you pay to reach 1 million
users? 10 million users? 50 million? And how much would it cost
you if those users saw your ad, but didn't click on it? When
users see and click on your ad, it is because they are looking
specifically for what you are offering! A pre-qualified
prospect! See my article on SEO
versus PPC.
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