The term Internet Marketing encompasses a wide variety of topics
including:
- Email marketing
- Banner advertising
- Pop-ups
- Paid Inclusion
- Search Engine Optimization (SEO)
- Viral marketing
- Social media marketing
- On-line Directories and Internet Yellow Pages
- Pay-Per-Click advertising (PPC) also known as Sponsored
Links, Sponsored Search or simply ads. Sub-sets include:
- Keyword advertising
- Content Targeting
- Image advertising
I know, some of these terms send shivers down your spine.
Those darn spam emails or those annoying pop-ups. All too often
they are just a pain in the neck, but that’s because you weren’t
looking for whatever they were selling at the moment they
suddenly appeared. And that is why Search Marketing is so
effective, because prospects are SEARCHING! As long as you
choose relevant keywords, have a relevant ad and deposit the
searcher at a relevant web page, they are happy. They found what
they were looking for, even if it’s only an address and phone
number.
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