So you have tried your hand at creating and managing a Google
AdWords campaign yourself and you're not happy with the results.
You have decided to look for professional help, but everyone you
talk with says:
- We can't help you because you aren't spending enough money
on your click charges (ad-spend) or
- You don't have enough keywords to meet our minimum charges
or
- You need to sign a long-term contract or
- You need to pay a big up-front fee.
But you just want someone who knows what they are doing to
take a quick look at your campaign and your web site, and let
you know:
- Is my account set up properly: campaign settings, ad
groups, keywords, matching options, bid amounts, ad copy,
etc.?
- Is my web site optimized for Google AdWords and
pay-Per-Click advertising?
Well, now you have an option you can afford and it's called
an AdWords Coaching
Session!
I offer a recorded webinar session using
www.GoToMeeting.com (up
to 1 hour) and I'll even send you a link to the recorded web
conference mp4 file that you can download and replay whenever
you want. All for only $300. How's that for low-cost,
customized help and real value?
Plus, if you decide to use my consulting services (10 hour
minimum) I'll give you one additional hour FREE!
How does it work?
- I'll send you a PayPal invoice for $300. (no eChecks
please)
- Send me an email with your AdWords Client ID number,
website URL and anything else you want me to look at, along
with the time you would like to have the call.
- I'll send you an email with a link to GoToMeeting and the
session ID.
- We both dial into a conference bridge. Together we will go
over your campaign and look at your web site, landing pages
and anything else you want. Perhaps your competitor's website
or a new website design you have been considering. I will
record the meeting and follow up with an email containing a
link to the mp4 file of our conversation.
That's it. When would you like to begin?
Here are some examples of the topics we might discuss on the
call:
- Ad preview tool
- Keyword tool
- Google Places for local businesses
- Google Analytics
-
Google Webmaster Guidelines
- Hal Varian YouTube video on the AdWords auction & quality score
- XML Site Maps
- In your AdWords account

- Timeframe
- What campaigns you are viewing
- Conversion tracking
- Search vs Display
- Columns (campaign view, ad group view, keyword view)
- Campaign settings
- Location targeting
- Benefits of using metro areas
- How Google determines where to display your ad
- Ad Groups
- Default Max Bids
- Averages
- Keywords
- How tight is the theme?
- Match types
- Status bubble
- Bid amounts based on value
- CTR (1% rule)
- Position (3-6 is usually the best ROI)
- Quality score
- Low search volume (how it relates to matching
options)
- Below first page bid
- Search terms
- Ad copy
- Relevant to keywords
- Relevant to landing page
- Importance of split-testing
If this sounds like it might be a good solution to your
current dilemma, give me a call or use the form on my Contact page. |