Every day, more and more people are
turning to internet search sites like
Google, Yahoo, MSN and Internet
directories, for the products and
services they buy, leaving behind their
Yellow Pages, newspaper flyers, catalogs
and brochures. This represents a
fundamental shift in power from the
marketer to the consumer. TiVo has
allowed us to block out TV advertising
and satellite radio is almost
commercial-free. Nearly five million
Americans are walking around with Apple
i-Pods, able to control their music and
other forms of content. Another 64
million signed up for the Do-Not-Call
Registry. In other words, your prospect
is gaining more control over the way
they shop! So how do you market your
product or service in this changing
environment? The answer?.
MAKE IT EASIER FOR YOUR PROSPECT TO
FIND YOU ON THE INTERNET! |
